Thomas Jefferson:

No man shall be compelled to frequent or support any religious worship or ministry or shall otherwise suffer on account of his religious opinions or belief, but all men shall be free to profess and by argument to maintain, their opinions in matters of religion.” (This inscribed on the walls of his memorial)

ADL Vision Statement on Religious Freedom (Faith, fairness, freedom):

“ADL believes that true religious freedom is best achieved when individuals are able to practice their faith or choose not to observe any faith; government neutrality accommodates religion, but does not favor any particular religion; and religious belief is not used to harm or infringe on the rights of others by government action or others in the public marketplace.” 

 – Anti-Defamation League

More than a diet

For those seeking out products that are NOT Kosher-Certified, NKC has evolved from a diet into a lifestyle and identity. The NKC community is growing this very minute, and it may just be what you were looking for! A downloadable version of this is available as an Android App at Google Play.

Just as vegans shun consumption of meat products to reinforce their love for animal life, and just as observant kosher-keepers shun consumption of pork and shellfish to reinforce their Jewish identity, the NKC community is evolving for many these days as a reinforcement of NOT their NEW identity, but their TRUE identity: Occidental au Naturel.

For them, we say “Welcome Home!”

not anti-kosher

So much of what we all eat and drink is considered kosher under Kashrus religious laws (e.g., water). However, our surveys strongly indicate that no less than 30% of consumers prefer no religious oversight or meddling in the production of the food they purchase, while another 23% expect above-average transparency with kosher seals when this is the case. Sure, kosher-keepers should have access to a kosher market of products, but those who are not kosher observers should also have reasonable access to avoid kosher certification in the secular retail market and their livelihood. That’s a true respect for religious freedom!

NKC is a refreshing new take that offers a fair alternative for hundreds of millions of consumers to “Exercise their Dietary Free Will!” ®

For many who live in the United States, Europe, Australia, New Zealand, South Africa, and Canada, the NKC diet may just be the catalyst to discovering the Occidental au Naturel identity that resides within them!

An Introductory Video to The Kosher Question

Seal visibility and public awareness was researched in a comprehensive study never before performed.

This may be the only book in the world written on the subject of kosher and halal certification industries, by an author outside the respective religions – Suzanne Bousquet.

Survey Results on Kosher Recognition

First, we surveyed savvy consumers who were members of a popular wholesale club membership where kosher seals reign, then we surveyed the nation on consumer sentiment towards scrutinizing labels. Check out what we found.

Boycotts, Women, and Rioting

The kosher certification business began almost one century ago, and before that there was trouble.

The Daughters of the American Revolution Get Involved!

Believe it or not, the first vocal protest to massive kosher certification in America came from a DAR speech in 1954.

Check out the KosChertified? Infomercial video!

Recent Blog Posts

Most of our blogging is intended to educate consumers of all faiths and identities on the kosher certification industry. Food companies don’t actively promote their kosher certification other than providing a small kosher seal (called a hekhsher) on its label. Our research has shown that these kosher seals average just 10% the size of other common food certification seals, so there’s no wonder that most of us are not “Kosher Aware”!

For over 25 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer.

Farmers' markets are one of the oldest forms of direct marketing by small farmers, and one of few means to find products that are NOT Kosher Certified. provides an easy way to steer you away from the supermarket, and buying local!